BCC - Active School Travel Campaign

Graphic Design

Brisbane City Council briefed our creative team for the refresh of the look and feel of the Active School Travel Initiative. The initiative is aimed at encouraging primary school students throughout Brisbane to engage in more active forms of transport in their commute to school. The benefits to the community from the initiative being threefold: a reduction in road congestion and pollution, connecting the community and encouraging healthier modes of transport for kids.

Our team went above and beyond the brief and pitched a concept that involved the development of highly detailed illustrations of superhero style characters or mascots to represent each of the modes of transport. The characters were specifically targeted to inspire and motivate the end user – the kids – in that they could relate or aspire to be like their favourite character. The characters were designed to be flexible and utilised across a range of print material and press advertisements. We are looking forward to some exciting merchandising opportunities when the campaign kicks off in 2016.