BCC Active & HealthyGraphic Design / Logo & Identity
Brisbane City Council engaged us to create a fresh look and feel and roll out a campaign for their Active & Healthy Initiatives. The objective of the program is to create awareness of the many free and low cost activities that the Council runs offers around Brisbane.
Our brief was craft an identity for the program that is inclusive for their broad audience…essentially every resident or visitor in Brisbane. Our concept was to put several call to actions forward based on the various types of activities or audience types. We settled on simply ‘Be’ and then the activity type. For example: Be active, be flexible, be adventurous, be strong etc. This then lent itself to an overarching typographic and illustrative treatment of all the activity types which formed the letter ‘B’.
We then designed and delivered the campaign collateral including brochures, press ads, Busback Advertising, pull-up banners, signage, Digital ads and templates for events posters and more.