"/>

QR- My life is different now

Creative Consulting / Graphic Design / Workshops & Training

Background

Queensland Rail approached us to address a serious problem. Young people were being injured or killed when illegally crossing the rail tracks. We were engaged to develop a campaign that spoke directly to the target audience.

The Process

We could have simply designed some concepts based on our own research and hoped we were on the mark. Instead, we engaged a team of young people to research their peers motivations, behaviours and ideas regarding the issue. We also trained our ‘project crew’ in graphic design, photography and peer research.

Solution

The final campaign came directly from the young people it was aimed at and was so effective it was rolled out across every rail station and carriage in QLD.