QR- My life is different nowCreative Consulting / Graphic Design / Workshops & Training
Queensland Rail approached us to address a serious problem. Young people were being injured or killed when illegally crossing the rail tracks. We were engaged to develop a campaign that spoke directly to the target audience.
We could have simply designed some concepts based on our own research and hoped we were on the mark. Instead, we engaged a team of young people to research their peers motivations, behaviours and ideas regarding the issue. We also trained our ‘project crew’ in graphic design, photography and peer research.
The final campaign came directly from the young people it was aimed at and was so effective it was rolled out across every rail station and carriage in QLD.