UpInvest Corporate IdentityCreative Consulting / Graphic Design / Logo & Identity
Our client came to Human Creative with an exciting Social Investment venture that needed an identity. The purpose for their venture is to demonstrate that private investment can be key to creating positive social outcomes in Australia.
Our challenge was to devise a name, brand and collateral for the organisation that appealed to a broad audience of investors from high end investors to ‘mums and dads’. We facilitated workshops with our client and gathered research to get a comprehensive understanding of the model, purpose and market which then informed our naming, brand, identity, stationery and website for the organisation.
As Human Creative is a Social Enterprise, 100% of the profits from the work we produced for our client was invested back into the community via our programs which create positive social outcomes for marginalised individuals and communities around Australia.